E-Tourism: The new face of marketing

I just attended an eye-opening two days E-Tourism Summit at the CTICC in Cape Town.

No doubt that the traditional ways of marketing accommodation are being marginalised by a new generation, consumer driven social media and the ability to trade online on their mobile phones.

It was interesting to hear from the worlds largest online travel agent about the inaccurate inventories and conflicting rates of the same properties on different platforms. This causes distrust and potential online bookers will leave your website in search of alternative option(s) where they will feel comfortable to trade online.

The exciting news was that smaller establishments can share in many of the benefits that are available to them, absolutely free of charge! Owners can decide; the expensive way of re-inventing the wheel or to join the new modern way of collaborating, building relationships, sharing and understanding how to grow your business, cost-effectively in an ever demanding industry.

We invite establishment owners to follow this blog or visit our website as we share more exciting information with you.

The 3rd E-Tourism Africa Summit

In two weeks' time (25-26 October 2010), the Cape Town International Convention Centre will be buzzing with thousands of delegates and speakers from around the world, converging on the Mother City for the 3rd Annual E-Tourism Africa Summit.

The expansion of faster broadband and more readily available access to the internet, the growth of e-commerce and the social media revolution give rise to the numerous tourism-related topics under discussion at this 2-day event. 

Anyone and everyone with a business in or relating to the tourism industry in Africa should take the opportunity to attend this event where you can learn about new products and services locally available to improve your business, discover new e-commerce and reservations solutions, learn how to market your business effectively online and how to use multimedia and social media to your advantage and create powerful networking opportunities.

For more information click here

The birth of a new star!

We are proud to announce the official launch of our brand new and improved website! The new site is more attractive and we have increased the functionality of listed accommodation properties as well as the Nightsbridge database. There is also an extensive section of information for tourists and travellers which we will continue to expand to help you choose your destination if you feel like roaming through this wonderful country of ours...

We would appreciate any feedback and suggestions, comments or constructive criticism. And to say thank you, for any ideas we use we will put a reward on the table! Comments can be posted here on our blog, on our Facebook page or alternatively, sent by e-mail to kirstein@bookaccommodationonline.com.

Thank you and enjoy!