I just attended an eye-opening two days E-Tourism Summit at the CTICC in Cape Town.
No doubt that the traditional ways of marketing accommodation are being marginalised by a new generation, consumer driven social media and the ability to trade online on their mobile phones.
It was interesting to hear from the worlds largest online travel agent about the inaccurate inventories and conflicting rates of the same properties on different platforms. This causes distrust and potential online bookers will leave your website in search of alternative option(s) where they will feel comfortable to trade online.
The exciting news was that smaller establishments can share in many of the benefits that are available to them, absolutely free of charge! Owners can decide; the expensive way of re-inventing the wheel or to join the new modern way of collaborating, building relationships, sharing and understanding how to grow your business, cost-effectively in an ever demanding industry.
We invite establishment owners to follow this blog or visit our website as we share more exciting information with you.
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